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Avoid advertising clichés! (or don’t) →  July 12, 2010

Different kinds of writing require different sets of skills. Sounds obvious, right? It’s not. At least, not at first glance. Creative writing and copy writing may differ in many significant ways, but you’d think the basic skill set would be the same. Writers of all varieties need to be creative, concise and clear. And, if we [...]

Don’t call me crazy, call me creative! →  July 5, 2010

Have you heard? Scientists who study the brain have found distinct parallels between those suffering from schizophrenia, and those suffering from plain old creativity. Apparently, our similar brains simply yield different results (in the first case, disturbing thoughts and in the other, thoughts that are “outside the box”). The scientists say that they believe a flow [...]

Copyright wrongs →  June 29, 2010

Normally I’m not much for entertainment news, but when a headline involves the words: “Canadian rapper,” “Playboy” and “Infringement,” I can’t help but be intrigued. After all, it covers four of my favourite things: Canadiana, music, sex and copyright law. Basically, Playboy Enterprises is suing Canadian rapper Drake and two music companies for copyright infringement, arguing [...]

NXNEi – highlights →  June 22, 2010

Last week I went to North By Northeast Interactive (a 2-day event that explores technology, social media, design and trends) and was inspired by amazing art and design projects being created using technology. read more...

Grassroots Tweeting: fun and functional →  June 17, 2010

Earlier this week I participated in my first-ever organized Twitter initiative. See, in my personal life (away from the wonderful world of the Nyman Ink offices) I blog for fun about home design trends, and as a result, I follow a lot of interior designers on Twitter. Recently, in honour of celebrity home decorator/designer Nate Berkus [...]

Google gets busy, but was it a good idea? →  June 10, 2010

The folks in the Nyman Ink office have been talking a lot about marketing lately. Specifically, we’ve been talking about marketing mistakes and failed attempts to revamp brands, change packaging and reach new audiences. And then something interesting happened on Google. The home page changed. Did you catch this? I know a lot of people don’t [...]

Saving the world, one game at a time →  June 2, 2010

In the subjective world of art and design, it’s hard to measure results. But now, we have proof that designers actually are saving the world… via games. Let me explain. World-renowned game designer Jane McGonigal argues in her recent Ted talk entitled Gaming Can Make a Better World that online games make us more driven and optimistic, [...]

Caving in to Twitter →  May 31, 2010

Twitter is becoming one of the most popular ways to be heard today. When the site first appeared on the scene, I automatically labeled it as “just another social networking site” and agreed with the critics who thought that letting the world know I’d had an UNREAL weekend, or that I was UP [...]

We’re killing the radio star →  May 28, 2010

In case you haven’t heard, we at Nyman Ink have turned just a bit of our attention toward the world of audio/visual marketing of late. We started with a short promotional video that explains our theme for 2010: the Year of You.  That’s Jen’s lovely voice you hear…  and Ian, one of our fantastic designers [...]